Home » Consigli aziendali » Finanze: Regola 1
Ci sono molte idee false e complesse su cosa sia e su come funzioni l’economia ma i principi funzionali sono pochi e semplici. Il denaro è un mezzo di scambio che rappresenta il valore di un prodotto o di una prestazione. Quando il prodotto od il servizio cessa di esistere o di essere al livello di qualità adeguato, prima o dopo anche il denaro smette di fluire in entrata. Quando il flusso di denaro è basato sulla promessa di prodotti o su servizi inesistenti, dubbi, non richiesti, non necessari o di bassa qualità abbiamo crisi, fallimenti ed “inaspettati” crolli dei mercati.
Il primo mattone finanziario potrebbe benissimo cementarsi su: consegno sempre un prodotto o servizio di qualità, migliore di quanto promesso, come controparte per il denaro ricevuto.
dott. Alberto Bellomo
Marketing Manager – MT Promozione
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